I am currently Director Digital Consulting at BBDO Worldwide, the world’s most awarded and effective Advertising Agency, with 289 offices in 81 countries. My aim is to help our global clients and partners to be digital pioneers by using advanced and emerging technology plus data to develop new platforms, products, services and new ways of communication. I also lecture at Good School Hamburg in Germany and I’m a consultant at FoundersExperts, the European network for startups.
Previously, I was Business Director of Beijing and Shanghai-based Interone China, a Digital Agency part of BBDO Worldwide. Other agencies before were Jung von Matt/Alster, Fischer Appelt and Interone in Germany.
I started my career as Founder and Managing Director of 3stepsFusion, an agency for marketing and web solutions. I then worked as Vice President of eCommerce and Marketing for the design brand EDDER and co-founded the startup spoody.
Over the past twelve years, my clients have included BMW, IWC Schaffhausen, Mars, Mercedes-Benz, MINI and NIVEA to name just a few.
I’m a digital native and business punk. I believe in innovative ideas and technology. And I use them to create genuine experiences for everybody.
I am primarily responsible for the management of relationships with clients and successfully developing business accounts creatively and financially. At the same time, I play an active role in new business development.
I watch hundreds of customers using innovative products every day. The insights gained help me create genuine experiences for everybody. So if you need me in-house or you want me to work on projects remotely, I’m ready to help.
I build new ventures with seasoned corporations, startups and colleagues from all over Europe and Asia. I support startups with a mission and with exciting products that are ready to launch.
Marketing & communications
Business & brand management
(New) business development
Business & account direction
of dedicated, broad market knowledge and extensive hands-on experience in business development, management, marketing and digital trends in Germany and China.
SELECTED BRANDS I’VE WORKED WITH
AGENCIES I’VE WORKED FOR