I am currently Business Director at Beijing and Shanghai-based BBDO Interone China, a digital agency part of BBDO Worldwide. I lead the Account Department working on international clients such as BMW, Rolls-Royce, Michelin and Bosch. I also lecture at Good School Hamburg, Germany. I’m a consultant at FoundersExperts, the European marketplace for startup experts, and I’m a speaker on topics such as entrepreneurship and innovation business development.
Previously Account Director at Hamburg-based Interone Germany, part of BBDO Worldwide, I worked mainly on the international BMW digital account and was also an Instructor for marketing communications.
I started my career as Founder and Managing Director of 3stepsFusion, an agency for marketing and web solutions. I then worked as Vice-President of eCommerce and Marketing for the design brand EDDER and co-founded the startup spoody.
Over the past eleven years I worked for international clients such as BMW, IWC Schaffhausen, Mercedes-Benz, MINI, NIVEA, Ricola and Tom Tailor to name just a few.
I’m a digital native and businesspunk. I believe in innovative ideas and technology and I want to use them to create genuine experiences for everybody.
I am primarily responsible for the management of relationships with clients and successfully developing business accounts creatively and financially. At the same time, I play an active role in new business development.
I watch hundreds of customers using innovative products every day. The insights gained help me create genuine experiences for everybody. So if you need me in-house or you want me to work on projects remotely, I’m ready to help.
I build new ventures with seasoned corporations, startups and colleagues from all over Europe and Asia. I support startups with a mission and with exciting products that are ready to launch.
Marketing & communications
Business & brand management
(New) business development
Business & account direction
of dedicated, broad market knowledge and extensive hands-on experience in business development, management, marketing and digital trends in Germany and China.
SELECTED BRANDS I’VE WORKED WITH
AGENCIES I’VE WORKED FOR